Anyone who owns a smartphone has received a push notification to update them on anything from mobile data usage, to battery level, to progress in a mobile game. They have a place in marketing, as they are an excellent way for a company to get its message straight into the hands of a consumer. However, […]
Read More
A well-planned SMS marketing campaign relies on a company receiving a consumer’s consent to send SMS messages by asking them to fill in a required field when they purchase a product, as just one example. With this consent comes the customer’s contact information, which the company that is performing the marketing then adds to their […]
Read More
Twilio is everywhere, with over 40,000 businesses using the service for their communication software. Twilio provides a variety of APIs to enable their clients to communicate with their own customers. One such type of software comes in for the form of Twilio’s SendGrid, their email API(Opens in a new browser tab). What Is SendGrid? Email, as […]
Read More
The ability of a company to make, receive, and monitor calls can make or break their customer interaction, which ultimately affects their ability to do business. Attempting to do this manually works for only the smallest of companies and it is not reliable even then. The alternative is to use a voice API(Opens in a new […]
Read More
SMS or Short Message Service is one of the oldest technologies used for texting, with its invention going back to the 1980s. SMS, as we know it today, originated from the wireless telegraphy used in memo pagers. In 1985, SMS became part of the GSM or Global System for Mobile communications. Now, billions of SMS […]
Read More
A company has spent months of planning a marketing campaign, going through the correct process to receive consumer consent for sending an advertising text message. The system is in place to run the month-long campaign. However, shortly after the bulk messages get sent out, the company receives replies through their marketing messages app stating the […]
Read More
What Is The TCPA? In 1991, the United States Congress passed the TCPA or Telephone Communication Protection Act, which was then signed by the President of the time, George W Bush. The purpose of the TCPA was to replace the outdated Communications Act of 1934, which did not cater to today’s modern marketing practices. The […]
Read More