When performing text message marketing, a company will come across two different formats, MMS and SMS. To the uninitiated, these are messaging terms used to overcomplicate messages on mobile phones. However, that is far from the case, and especially in the marketing sphere, the difference between the two can bring different advantages to a company’s […]

SMS marketing is a great advertising tool if used correctly. A company should not grab the closest mobile phone, type out a marketing message, and then send the SMS text message to a multitude of numbers. A company doing this will find it time-consuming, costly, and overall ineffective. Luckily, there are systems in place that […]

The idea of a company performing marketing is to sell its product. To do this, a company should detail what makes their product the best and why a consumer needs that specific product over a competitor’s. For a company to achieve that, the advertising message needs to be both informative and enticing. However, if a […]

A well-planned SMS marketing campaign relies on a company receiving a consumer’s consent to send SMS messages by asking them to fill in a required field when they purchase a product, as just one example. With this consent comes the customer’s contact information, which the company that is performing the marketing then adds to their […]

SMS or Short Message Service is one of the oldest technologies used for texting, with its invention going back to the 1980s. SMS, as we know it today, originated from the wireless telegraphy used in memo pagers. In 1985, SMS became part of the GSM or Global System for Mobile communications. Now, billions of SMS […]

A company has spent months of planning a marketing campaign, going through the correct process to receive consumer consent for sending an advertising text message. The system is in place to run the month-long campaign. However, shortly after the bulk messages get sent out, the company receives replies through their marketing messages app stating the […]