MMS vs SMS

When performing text message marketing, a company will come across two different formats, MMS and SMS. To the uninitiated, these are messaging terms used to overcomplicate messages on mobile phones. However, that is far from the case, and especially in the marketing sphere, the difference between the two can bring different advantages to a company’s […]

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What Is an SMS Message?

SMS or Short Message Service is one of the oldest technologies used for texting, with its invention going back to the 1980s. SMS, as we know it today, originated from the wireless telegraphy used in memo pagers. In 1985, SMS became part of the GSM or Global System for Mobile communications. Now, billions of SMS […]

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